As we say every year, time flies and the holiday season will soon be upon us! The holidays are a special time with friends and family, good food, lots of laughs, and of course shopping. The holiday season is the perfect time for small businesses to close out the year strong by connecting with their community and making sales.

Here’s 5 tips on how to market your business this holiday season:

1. Offer Holiday Discounts and Deals

Ring in the holidays with special discounts and deals for your customers or clients. The holidays offer all sorts of fun promotions you can do, like “12 days of discounts”, gift card or gift certificate offers, contests, giveaways, and so much more to get everyone into the holiday spirit.

2. Stay On Top of Seasonal Shopping Dates

Don’t miss out on these seasonal shopping dates:

• Black Friday - November 25th, 2022
• Small Business Saturday - November 26th, 2022
• Cyber Monday - November 28th, 2022
• Giving Tuesday - November 29th, 2022

Keeping these dates in mind, you can create special promotions for each one. Be sure to start planning now so you can promote them in advance!

3. Contribute to a Non-Profit

One of the best things about the holidays is helping those in need. A great way to connect with your community and do something good is to contribute to a non-profit organization. You could run a special promotion where part of the proceeds will be donated or have a special fundraising event. Whatever you do, this will make your customers or clients feel good about themselves for shopping or working with you to make your community a better place.

4. Send Out Holiday Greeting Cards

Although we live in a time where almost everything is done online, sending out holiday greeting cards can make you stand out from other businesses. It allows you to connect with your customers or clients. It’s the personal touches that matter, like knowing them by name or handwriting each card.

You can also try sending digital cards through email. These digital cards are fun, creative, and can even be animated or have music play with them.

5. Don’t Shy Away from Social Media

One of the best ways to connect with current customers or clients, new ones, and your community is through social media. Throughout the holiday season, be sure to stay active on social media with thoughtful, cheerful, and fun holiday posts. You’ll want to promote any holiday specials, any events you have going on, and non-profits you are working with.

The best way to promote on social media is through paid advertising. Facebook and Instagram ads are sure to be a hit if you promote your holiday specials! Be sure to start planning now so that you are prepared in advance for this holiday season.

Looking to start your holiday marketing planning but not sure where to start? Let Quantifi Media help create the perfect holiday marketing plan for your business! Get in contact with us today for a FREE consultation!