Pinterest may not be the main platform you think of when it comes to digital marketing, but it can be helpful to gain more traffic and sales to your business' website. When most people think of Pinterest they think of recipes and at-home DIYs, but after many years of development, it has also become an online shopping location for many of its users.

Pinterest has over 450 million users on its platform; this leaves so much room for potential sales. The Pinterest Lens, which allows users to take or upload a picture of their own in order to browse thousands of products just like it, can be extremely beneficial to your small business. This feature has become so much more versatile in the recent year due to the increase of online shopping because of COVID-19. Gen-Z and Millennials are loving the new visual search tool, and you should be taking advantage of this new technology for your company. 

Getting started on your Pinterest Lens journey:

The first step to getting started using Pinterest for your business is setting up a Pinterest business account. By claiming a business account you get access to the analytics of your Pins. Pinterest allows you to make a business account in a few different ways. Check here for more information on claiming your business account. 

After claiming your account, you have to prepare your data source in order to promote your products. The data source is essentially a list of your products and corresponding information about the product. This data source gives Pinterest all the information it needs to correctly display your Pin. Pinterest allows you to upload 20 different data sources on your Pinterest account. For more help adding your data source check here. 

Getting the most out of your Pins:

In order to make pins for the Pinterest Shopping Lens, you need to create product Pins. Product Pins will have pricing information and will link right to your website allowing the customer to buy directly from you. At the moment the products that are most successful through Pinterest Lens are clothing items, home decor, and beauty products. For the best visuals, the Pins should be created on other platforms before being uploaded to your Pinterest business account. After your Pin is uploaded to your business account, the Pin will be available to be searched for in the Pinterest Shopping Lens. 

In order to boost the number of customers that see your Pin take advantage of promoted Pins. Promoting Pin’s is a great way to ensure that your product is reaching your intended demographic. Promoted Pins will also reach more people quicker than a regular Pin. 

Pinterest offers a lot of expansion opportunities for businesses that take advantage of their platform. For companies that specialize in clothing, beauty, and home decor, Pinterest is especially helpful. Pinterest can generate a lot of traffic to your website through the use of Pins. Pinterest isn’t just for recipes and DIY’s anymore, but it is instead for shopping and inspiration! Being part of that inspiration is one way to further your business. 

Need help with your Pinterest account for your business? Quantifi Media can help you with that, as well as with other digital marketing solutions. Contact us at (570) 620-6350 to schedule a free consultation today!