Madison Overcash
Social Media Manager
A graduate of Commonwealth University - Bloomsburg with her BA in Media and Journalism, Madison concentrated in Public Relations, where she developed strong strategic and creative foundations, including brand positioning, campaign development, and copywriting. Through cross-platform marketing initiatives, she cultivated strong project management and communication skills, learning how to lead digital growth while continuously acknowledging and adapting to media trends. As Social Media Manager, she brings creative vision and strategic storytelling together to produce compelling digital content that connects with audiences. She approaches every project with both creativity and strategy, focusing not only on aesthetic quality but also on audience engagement, digital media analytics, and purposeful messaging. Beyond the screen, she finds inspiration in her personal community. Whether catching up with friends and family or spending time with her dog, Levi, her love for authentic connection fuels her creative perspective.
Certification:
- Bachelor of Arts in Media and Journalism | Commonwealth University - Bloomsburg
Skills:
- Social Media Management & Strategy
- Content Creation & Curation
- Public Relations & Brand Positioning
- Digital Media Analytics & Reporting
- Audience Engagement & Community Building
- Campaign Development
- Copywriting & Editing
- Graphic Design Assets
- Cross-Platform Marketing
- Project Management
