Being a business owner means you have a lot of information to share with both new and old customers. You want to make sure you aren’t just selling your products or services, but also informing people about the importance of them and why they should choose you. That’s where the magic of blogs comes in, giving you a way to give out this information in a quick, easy, and effective way. 

But blogging can be scary when you are just starting out, so here are the reasons to start a blog, how to start one, and tips for blogging:

Why You Should Start a Blog

There are many reasons why businesses should have a blog. Just because your blog may not directly promote or sell your business or products doesn’t mean it isn’t worth the time. 

Here are 5 reasons to start a blog:

1. Blogs can help you target potential customers that are looking for services or products like yours
2. They can help boost your website traffic through specific keywords and SEO
3. Blogs will help you and your business become experts in your field, which allows you to gain credibility and trust - did you know that blogs are the 5th most trusted resource for gathering information online?
4. You will be able to create a sense of community with your blogs as people may interact with them - leaving comments, sharing on social media
5. Shows that you are actively engaged with your community and industry, as you know what is going on and keeping up with the changes

Starting Your Blog

The first step of starting a blog is deciding what you want to write and post about. If you’re a business owner, it would be best to write blogs about topics that relate to your business, helpful articles that your customers would want to read, and even about things going on in your local community.

Next you will need to decide where you want to post your blogs. If you already have a website, it would be best to post them directly on there. If not, decide if you want to have a website created or post onto a blogging website like Medium.

Deciding what to write about and where to post are the two most important steps to starting a blog, as these are the stepping stones for everything else.

Blogging Tips

As time goes on and you write more blogs, blogging will become easier. At first though it may take you more time to write, edit, and publish your blogs. 

Here are 5 tips for blogging:

1. Write like how you talk - don’t make your blog sound like it’s coming from a robot, make it sound human!
2. Make your topics specific - making topics too broad will make it hard for you to fully write about the topic
3. Start with a template, outline, and headers - this will make sure that your blog doesn’t go haywire
4. Use data and research to back up your blog - this is very important as you want to make sure to build trust with your readers
5. Re-work the introduction - you want to hook the readers in, so go back and re-work your introduction once you’re done writing your blog

With 77% of people reading blogs daily, there's a lot of people out there to reel in with your blogs! Blogging is something that some people may think takes too much time for little reward, but those who stay consistent with it will see great results.

Eager to learn more? Check out how you can turn your blogs into social media content HERE