Digital marketing is hard, right? Everyone expects you to work miracles time and time again. Whether it’s growing your own business or your customer’s, people rely on you for fast results. With an endless amount of information online and billions of marketers trying to convince you their way is the best, knowing where to start is tough. Making the wrong move, choosing the wrong strategy or template, could cost you money, countless hours, and possibly your job. 

But it doesn’t have to end like that. If you want to get straight to the right answer, here it is!

One of the keys to successful digital marketing is writing fresh, attention-grabbing website copies that give people a reason to interact with them. Make your copies:

Concise

Let’s be honest. People don’t read all the words you type. They tend to avoid chunky blocks of text and opt for bullet points instead. If you want to capture their attention, your writing needs to be concise. Make it easy to scan and worth others’ time. Some best practices are:

• Be humorous, loud, or chaotic in the intro
• Add subheadings, images, and bullet points
• Use bolded, colored, or styled headers
• Vary sentence structures and lengths
• Embrace white space

Relevant 

Grandma isn’t looking to purchase back-to-school supplies any time soon. So why’s she getting ads for them? The answer is she’s not. Because ads are personalized, and your copies should be too. If you want to write copies that work, you need content that’s relevant to your customer. Research who they are and ask questions like:

• How can my products/services help solve their problems?
• Does it bring them peace of mind or greater convenience?
• Does it address their needs?
• Am I writing with a purpose?

Readable

Supercalifragilisticexpialidocious is a really fun word. But if you’re writing website copies, you should avoid using it. Make your text easy to understand and aim for high readability instead. Use editing apps like Grammarly to calculate your content’s readability, or: 

• Shorten long sentences
• Break up lengthy sections
• Use the active tense
• Write in a conversational tone
• Add transitional words and phrases

Click-worthy 

Like email subject lines, copy headlines are very important for user engagement and interaction. Add interesting headlines to increase search engine optimization (SEO) and get people to click through to your website. Some well-known and well-liked headlines include:

• How to [do something]
• 5 ways to [accomplish something]
• Are you still [doing something controversial]?

For more information on how to write powerful headlines, check out Goin’s guide. 

Call-to-Action

Now you’ve written a truly amazing copy and you’ve got people to read it. What should they take away? Think about what you want them to do next. Common call-to-actions ask people to sign up for a mailing list, book an appointment, make a call, or plan a visit. 

Still need help writing website copies for your business? Don’t worry, Quantifi Media has got you covered. Contact us at (570) 620-6350 to schedule a free consultation today!