Search engine optimization, also known as SEO, is the process of making changes to your website to help increase its visibility and performance in searches. SEO works on the foundation of unpaid traffic instead of direct or paid traffic, so it can be tricky to pin down the best things to do to help your SEO.

While SEO may be tricky, there are some things you can easily do right on your website to help with your SEO.

Here are 11 SEO website tips you should follow to increase your organic traffic:

1. Add Internal Links to Pages on Your Website

Internal links are any links on your website that lead from one page within your website to another. For example having a navigation bar or links in the footer on your website are considered internal links, as they link to other pages on your website. Internal links are important to Google, as they help Google understand the content on your website and rank it based on searches. Doing this can also help Google understand which pages are the most important and relevant on your website through the hierarchy of your links.

2. Use Content Syndication to Repurpose Content

The basic idea of content syndication is to reuse and repurpose content, like videos, blogs, and social media posts, to get the most out of them. You spend a lot of time creating content for your business so you might as well get the most out of it, and it can help your SEO too. For example having a blog you have already written be published on another website creates a backlink to your site, which helps your overall SEO and can give your business more credibility and awareness.

3. Remove Content that Slows Down Your Website

Did you know that even just a 1 second delay on your website will reduce page views by 11%, decrease customer satisfaction by 16%, and reduce conversions by 7%? Every second matters on your website and having a website that loads slowly can be a huge problem. 1 in 4 people will leave a website if it takes more than 4 seconds to load, so removing content from your website that is slowing it down can help with your bounce rate as well as your SEO ranking.

4. Make Sure You are Tracking Your Website Analytics

Tracking your website analytics is not only important to see how your website is doing, but can also help you understand what you need to do for your SEO. For example if you are using Google Analytics it is in your best interest to link it to Google Search Console to see the whole picture, like keywords that people have searched to find your website, what content of yours they are finding, and how it ranks. 

5. Write Unique Meta Descriptions for Each Page on Your Website

Meta descriptions are the short paragraphs that show up under the URL on search results and adding them to each page on your website can help you get more organic clicks. By adding the meta descriptions to each page people searching for content that is similar to yours will be able to read the meta description before clicking on your page, making it more likely for them to click if they know what the page is about.

6. Make URLs Easy to Read for the Human Eye

When it comes to URLs the more readable it is to the human eye the better. This is because it comes down to accessibility, as people are more likely to understand and click on your page if they can grasp what the topic of the page is based on the URL.

Here is an example of an easy to read URL: https://www.quantifimedia.com/why-the-80-20-social-media-rule-is-so-important

7. Update Your Website Often

Updating your website often not only gives people new content to look at, but Google and other search engines love new content. Adding new blogs, creating a new page, or putting videos on your website can greatly help your SEO, as well as give a reason for why people should continue to come back to your site or check it out for the first time.

8. Make Sure Your Website is Set Up for Mobile and Tablet

While most websites are made with desktop users in mind, we cannot forget about mobile and tablet users. Most people use their phone to surf the internet so it is more important than ever to make sure your website is mobile friendly. This means you will need to make sure your website’s design, speed, and features are properly set up for mobile and tablet use. This will ensure that your mobile and tablet visitors have a quality experience. Having a mobile friendly experience is very important and it can be easily monitored with Google Search Console.

9. Add Alt Tags to Images

Alt tags are words, keywords, and descriptions given to images so that search engines can “read” pictures. Since search engines cannot understand photos, adding alt tags to all your photos on your website is super important so that the search engines can understand what your photos are and use them in SEO rankings. Having alt tags on all your images that are short and to the point can help your websites ranking in searches. 

10. Use Geo Targeted Keywords

You can use local targeted keywords in your alt tags, meta descriptions, and throughout your site to help with your local SEO. By using geo targeted keywords and phrases you can help your search rank for local searches. 

Some examples of geo targeted keywords include:

• Digital marketing agency Lehigh Valley
• Website development Poconos
• Stroudsburg logo creator

11. Create a FAQ Page

Having a FAQ page on your website can help you gain traction when people are searching for answers that involve your business or services. FAQ pages are key for providing your customers and Google with answers about your business, and can help your website’s overall ranking. Just make sure your answers are clear, concise, and factual. 

Need help taking your Search Engine Optimization performance to the next level? We’re here to help. Get in touch with us at 570-620-6350 today for a free SEO consultation!