Did you know that there are over 2.7 billion Facebook users, over 372 million Twitter users, and over 57 million photos posted on Instagram just today? And the numbers are going up by the second. With that many people and content being produced online, it can be hard to find your place within all of it. Not only that but businesses are competing every day to get users’ attention, making the competition even tougher.

Having strong social media accounts for your business and using them to effectively gain users’ attention and interest doesn’t always come easy. Follow a social media audit first before posting to make sure you are set up for success. After the social media audit, it’s time to post.

But what do I post and how do I get the attention and interest of all those users?

For social media and digital marketing the key word is: graphics

Not just any graphics though, we want stunning, impactful, and ones that people will remember. Follow these tips and you’ll be creating amazing graphics in no time.

Theme 

It is important to understand who your target audience is and what attracts them. Once you have figured that out, create graphics with an overall theme that will attract your specific target audience.

Simple and to the Point

Do not try to overwhelm your graphics with information, colors, or content, as this can quickly turn people off. Simplify designs and make text short points that are easy to quickly read and understand. Check out examples below.

Personalization

Each design should be personalized to your business. But do not use the same images for graphics over and over again, change it up and create new, fresh ideas. Remember to incorporate your business’ logo, color scheme, and try to stick to the same couple of fonts. This will help make your business’ brand become defined in peoples’ minds.

Color

While remembering to use your brands’ colors, also think about how you will use that color. Using or not using color is an important choice. Using a key color that pops from the rest of the image can help create contrast and a focal point of the graphic.

Contrasting Fonts

Using contrasting fonts can help make a focal point for your images and create breaks in your text. It can be used to highlight the most important part of the graphic. Check out the examples below of using contrasting fonts.

Embrace Mistakes

Every graphic cannot be perfection, it’s natural to make mistakes as you are learning and trying out new designs. Just make sure you learn from your mistakes and have fun creating your own stunning and impactful graphics!

Need help stepping up your social media and graphics to stick out from the crowd? Quantifi Media can help you with that, as well as with other digital marketing solutions. Contact us at (570) 620-6350 to schedule a free consultation today!