Marketing is the process of a business promoting its goods or services to the public with the purpose of gaining customers and earning a profit. As the world shifts more and more to making digital connections and building an online presence, businesses have also shifted their focus to do the same. Introducing digital marketing, a growing industry that continues to prove its part in the world today. Digital marketing has become the mainstream technique to successfully reach a target audience. It’s effective and wholesome in attracting and retaining customers. With that said, there’s a lot that goes into digital marketing. Below is a list of different types of digital marketing and descriptions of what exactly they are.

Pay-Per-Click (PPC)

Pay-per-click is exactly what it sounds like - Businesses pay the advertising company each time their ad is clicked on. Google Ads is probably the most well known and popular platform that works with businesses to do pay-per-click advertising. Search engines, such as Google or Bing, display ads at the top of a search engine results page (SERP) to increase the chance of users finding the ad and clicking on it. It’s a fast, straight forward and affordable method to promote your business online. You only pay when users click on your ad, so it's worth the relatively small investment that it is. Of course, PPC can take time, ad campaigns need to be strategically designed, and clicks don’t mean sales. Despite the risks, PPC has proven to be effective, as it claims to offer the highest return on investment (ROI) out of any digital marketing method.

Content Marketing

Content marketing is about creating, designing and distributing meaningful content to reach a businesses’ target audience. Content marketing is about connecting with the target audience to deliver a valuable message that is relatable. It’s also about helping a business acquire new customers by engaging and establishing a positive relationship instead of trying to make a sale. Content marketing is effective at driving organic search traffic because it focuses on spreading a business' brand and what it believes in. It can be in the form of articles, videos, podcasts, blog posts, and other media.

Social Media Marketing

Social media marketing is a powerful tool for any business to utilize to advertise their brand. As the use of social media continues to grow, businesses can take advantage of its impact on users. Since the majority of the world is using social media, businesses have an opportunity to share their goods and services with the world. Marketing on social media platforms such as Facebook, Twitter, Instagram and LinkedIn is free, but there are also paid options. It’s a fast, easy and direct way to spread information about a business to reach potential consumers and continue to connect over time. It's certainly a key factor in successful marketing strategies.

Search Engine Optimization (SEO)

SEO or Search Engine Optimization is about increasing visibility of a businesses’ website to search engines such as Google, Yahoo, and Bing. It heavily involves keyword research and link building to increase traffic to the website. SEO also entails continuous tracking of progress regarding the efforts to optimize a website and pages built to improve rankings. SEO is about understanding the behavior of the target audience, what it is they are searching and specifically typing into the search bar. The overall goal is to incorporate content within the website that will increase the chances of popping up when people search for products or services that are related to the business. SEO is a skill that is mastered over time. It’s an ongoing process that is constantly changing.

Email Marketing

A more dated method to digital marketing is email marketing. Everyone with an email address is familiar with email marketing. Businesses ask for your email address and present you with updates through email that include deals, discounts, new products, changes, etc. Businesses use email marketing to personalize their approach to reaching their target audience by adding personal flare to the content of the email. Email marketing is a smart choice for your business because it gives your business a boost by increasing attention and possibly sales too.

Whatever your business may be, it needs a strong marketing strategy. What will you plan to focus on first, second, third and so on? This will vary depending on your budget and priorities. Knowing where to begin and how to kick start your marketing journey can be difficult. Quantifi Media is a digital marketing company that can help you navigate the challenges that lie ahead. Quantifi Media specializes in digital marketing solutions such as pay-per-click ads, SEO, social media advertising, website design and development, and more! Contact Quantifi Media today to learn about what we can offer you and your business.