Have you ever scrolled through Instagram with the intention of finding out what your friends have been up to and instead get intrigued by a post from your favorite store about a sale going on? Or maybe you discovered something you never thought you needed but a post on social media sparked that interest in you? Maybe you’ve seen your favorite influencer trying out a new product that they say works wonders? This is all the work of social media in digital marketing.

In days filled with frequent social media use, marketing no longer needs to be on expensive billboards or in newspapers. Digital marketing may be more beneficial to a business than the traditional way of marketing and seems to have become more important in response to our growing use of communication through electronics.

Wider Audience

Although the traditional ways of marketing do their job by getting products and services across to potential customers, there is a limit to who the information reaches since there is only a certain amount of people who have access to the billboards, newspapers, and other traditional sources.

In the case of digital marketing, there is no limit to who could see it. This creates a wider audience for the business which leads to more customers. The goal of any type of marketing is to gain traffic to the business and a wider audience is always a good sign. Since people are often on their phones, digital marketing on social media platforms such as Instagram, Twitter, Facebook, and TikTok has proven to be able to bring a lot of new customers to businesses through advertising.

Advertisements based on things that our online data has found us to be interested in would be shown as we are more likely to purchase the product or service. This is different from the traditional way of marketing since there is little way to get the product or service to the target audience other than using location demographics. With digital marketing, it’s much easier to pinpoint what the audience is interested in to gain a wider active audience.

The Ease of Sharing

With traditional marketing, there is heavy reliance on word of mouth since people usually trust people they know. Although this is still very beneficial for a business wanting to gain customers, it’s not as fast growing and beneficial as sharing through social media.

Sharing a post or video on social media is a way to show friends and family something you want them to also see, whether it be on Twitter, Facebook, Instagram, or TikTok. This not only gains traffic for the social media platforms, but also helps in the world of digital marketing. Sharing posts on social media has become as easy as clicking a button.

Because so much of our technology these days serves the purpose of convenience-ing our everyday lives, making things easier naturally makes it happen more. People no longer have to call their friends and family or meet them in person to talk about a new product they found that they love. Now they can just share the product to the masses through social media.

Easier Access

There is a reason why the use of communication through social media has become so widely used. This is mainly due to the fact that communication through social media is very convenient and fast. Talking to hundreds of people can be as easy as clicking a button.

Because of people's frequent use of social media, they have easier access to promotions and advertisements. Because social media has no need for physical human contact, it’s easier now for digital marketing teams to reach their target audience through social media and online searches.

Need help with social media for your business? Quantifi Media can help you with that, as well as with other digital marketing solutions. Contact us to schedule a free consultation today!