Whether you are a small start-up or commercial, every business needs customers or clients. With the digital world taking over it can be hard to connect with people in-person and convert them to your products, business, or services. Luckily there are many ways to connect with potential customers or clients online right at the tip of your fingers. 

Just like how your business uses marketing tools and solutions, you should also be using digital marketing to help grow your business. Here are some of the reasons why digital marketing is great for all types of businesses:

Levels the Playing Field

Every business no matter how small is able to take advantage of digital marketing tactics, unlike before with traditional marketing tactics. This gives everyone an equal opportunity! Not only is it because of the budget needed, but also that digital marketing tools are available to everyone online.

Fairly Priced

Digital marketing solutions are less costly than traditional marketing - even small and local businesses are able to promote their products and services. Using advertising on Facebook, Instagram, Google, and other social media networks will also allow you to see real-time results on how many people saw your ads, clicked links, or converted.

Reaching Your Target Audience

Being able to reach your target audience at the right time and moment is crucial to any marketing strategy. Not only that, but you can target specific locations or areas. This is very important for small businesses, as they can target their local area and stay within their budget.

Mobile Consumption

Anything and everything can be done on a smartphone now so making sure you have a mobile presence for your business is very important. You can do this by being active on social media and making sure your website is set up for desktop, tablet and mobile use. Just in the first quarter of 2021 54.8% of global website traffic was from mobile devices and this has been hovering above 50% since 2017.

Online Reviews

Did you know that 90% of consumers will read online reviews before visiting a business? Having online reviews is more important than ever! With a digital marketing plan you will receive online reviews through Google, Facebook, and other sites and will need to plan on how to respond to them. Whether good or bad, it is always important to respond to online reviews as people looking at your business want to see what you have to say in response.

Building Your Brand

Digital marketing makes it easier for you to build your brand and build a reputation. Having a website, social media, Youtube channel, and other online profiles can help people find your business for the first time, as well as become a loyal customer for years to come! More than 40% of people on social media use social media networks to research new brands or products. Building your brand and having that online presence will make it so you don’t miss out on any new customers.

The sooner you start with digital marketing, the better prepared you will be for the digital future! Quantifi Media can help you prepare and get started with your digital marketing journey today! Contact us at (570) 620-6350 to schedule a FREE consultation!