Starting a business isn’t easy, and growing it isn’t any easier. Although having a small business brings many people pride, as they are able to support themselves and be a part of their community. In fact, there were 32.5 million small businesses in the United States in 2021, which is a 9.8% growth of small businesses since 2017. This shows that America is built on small businesses, and although they may be “small”, they are mighty in numbers.

Here’s some tips on how you can grow a successful small business:

Be & Stay Organized

Making sure you’re organized to take on day-to-day tasks, as well as weekly, monthly, and yearly items, will help you in the long run. This will make sure there is no confusion on who’s doing what, what your priorities are, and general upkeep of your business. Organization is also important for your records, as you’ll want to keep your detailed and financial records organized so you can easily find them as needed. If you’re unorganized, this will cause a lot of wasted time trying to figure out problems that could have been stopped in the first place, or scrambling to get stuff done.

We recommend using Monday.com, which is a platform to help your business keep track of EVERYTHING. You can use Monday.com on desktop, mobile, or tablet, so you can use it wherever you are and whenever you need it.

Stand Out

With 32.5 million other small businesses, you’ll need to stand out to catch peoples’ attention. Being creative and taking different approaches with your business can help you stand out from the crowd. Maybe you’ll run a campaign that offers something your competitors don’t, or you’ll branch out and try something new, like fusing two different types of businesses together. Whatever you choose to do, make sure you’re doing it to stand out.

Have Great Customer Service

In the world of business, customer service is extremely important. Having great customer service means that your customers are more likely to come back to your business instead of going somewhere else. In fact, 42% of customers surveyed by Dimensional Research in 2013 said they would make another purchase after a good customer service experience. Also, 69% of them said that the good customer service experience was due to a fast resolution of their problem. As you can see from these numbers, good customer service and fast resolutions to problems will help you keep customers coming back.

Use Digital Marketing

With so much happening online now, it’s important that your business is online too. Here’s some digital marketing tips:

• Get a good website - having a good website will help people find you on the internet when searching for businesses like yours
• Put your business on social media - put your business on Facebook, Google My Business, Instagram, Twitter, LinkedIn, and many other social media platforms to allow people to find your business and interact with it online
• Create an SEO plan - SEO (search engine optimization) will help more people find your business online and can be done with blogging, adding new website content, creating backlinks, etc.
• Online advertising - through Google and social media platforms you can run online advertising campaigns to get your business in front of the right people at the right time

If you need help with digital marketing or have questions, feel free to reach out to us!

Invest in Yourself & Others

It’s important to not only invest in yourself, but also those who work for you. Investing in yourself will only get you so far. As you grow you’ll need to grow a team as well. Whether it’s employees, contractors, or freelancers, you’ll want to find the right people. Once you’ve found your team, you’ll want to make sure to invest in them as well to keep them motivated and devoted. If you’ve got a devoted team, it will pay out in the long run.

Keep Your Eye on the Prize

Although it’s easier said than done, it’s helpful to make sure you are on the right track to where you want to end up. Whether you have one big goal or many small ones, don’t forget that it takes time and patience to get there. Don’t let bumps along the way bring you down, as it will all be worth it in the end to have your small business thrive!