Building Brand Awareness with Ten Strategic Tactics

Growing a business is hard work. It takes time, finances, planning, marketing and so much more to start and sustain a business. A small business is reliant on its clients and customers on a regular basis. Brand awareness is an essential component to any business, but especially small businesses due to their smaller scale of sales, consumers and capital. Building brand awareness and investing the time and money in marketing strategies is essential to the overall success of the company. In short, the purpose of building brand awareness is to make the target audience more aware of your brand, and also to identify how well a company is known by its customers or clients. But brand awareness can be difficult to measure and it can seem intimidating to those who are new to the concept. So, how can a small business owner tackle brand awareness and begin to create a marketing plan that sets them above the competition?  With these ten tactics, a business can elevate its brand to a whole new level. 

1. Present the Package 

Whether a business is just getting started or already established, it’s a good idea to reevaluate the company name, logo and mission or message being delivered to its consumers. It’s important the company name reflects its services or products being delivered, in some way. Additionally, a company logo should be eye-catching, provide the viewers with interest and engage the audience to want to know more. Lastly, the mission or message will be a building block for the branding of the business. This is a time to get creative with the brand, think outside the box and consider a message that will resonate with the public. 

2. Engage the Public through Social Media 

Social media is a powerful tool for small business owners. It costs little to nothing to operate and the rewards can be unimaginable. Popular platforms, like Facebook, Instagram, TikTok and YouTube can offer considerable advantages to a business. Establishing accounts on social media is an efficient and effective way to reach more people. Therefore, gaining more traffic to your online presence and hopefully, increasing financial profits for your business. 

3. Establish Partnerships 

Small businesses should look out for other small businesses. Developing relationships with other small business owners in your area is mutually beneficial. Collaborating with other businesses can help spread the company name and reach new customers. Furthermore, it can introduce the business to more opportunities and increase the overall success of the company. 

4. Participate in Local Happenings 

Becoming familiar with the town and the surrounding areas your small business serves is huge. Being active within the community shows the people that you support them, you belong there, and most importantly, that you care. Participating in local happenings presents an opportunity to advertise your company, yourself, and your team. Sometimes, this is just what a small business needs. 

5. Produce More Video Content 

Photos are a good way to attract the public to a business. However, videos allow viewers to see, hear and connect with the business in a fun and intriguing way. Videos can range from visual appeal, informative, announcements and so much more. Photos are limited, but videos intimately share with the public. A short clip can deliver the perfect message to a business's target audience and directly create brand awareness. 

6. Develop SEO Methods 

SEO stands for Search Engine Optimization. Basically, SEO is the process of increasing views and traffic to a website. So, dedicate time to creating a website and developing your business online. This means using Google and other top search engines to display your business to the public. In the digital world we operate in, designing a plan that expands on SEO and increases organic search results should be a priority for any business owner. 

7. Stay Innovative and Consistent 

Continuously engaging the target audience and staying relevant can be a challenge. Today, the world moves at a faster pace, trends come and go and it's easy to feel threatened by competition. With that, business owners need to stay on their toes. Staying innovative, introducing new ideas and products can help businesses remain in the spotlight. A couple of ways to be innovative and create something new is to look into the future and experiment with new ideas. While innovation is key, staying consistent is a major factor in retaining customers and acquiring new ones. 

8. Target the Audience with Marketing Ads 

Investing in marketing ads is a strong method to attract potential customers and reach the target audience with a clear and intentional message. Digital marketing and print advertising can increase a business's exposure to the public. This is a well-known and very popular way to advertise businesses. Investing in digital marketing and print advertising works, it just comes with a cost. Despite the cost, it is important to consider the investment as a benefit to the company. 

9. Giveaways 

Creating giveaways is a fun and exciting way to engage consumers and potential customers. The purpose of giveaways is to increase consumers and sales. Giveaways can be small or big, and often requires users to “like”, “share” or post about the company and giveaway. By doing so, the company brand is being spread at a fast rate, as well as products and services the business offers. In the end, a lucky winner is chosen for the giveaway. It is a win-win situation. 

10. Be Human 

Taking a brand and forming its “personality” allows consumers to understand more about the brand, its mission and the message it intends to deliver to the target audience. It’s an effective way to communicate whether a company is more corporate, straight edge and serious or if a company leans more towards fun, easy going and adventurous. Of course, this depends on the type of business and its overall goals, values and beliefs. At the end of the day, people want to see the faces behind a company and identify with the human aspect to the brand. 

Remember, brand awareness involves a process of creating a unique platform that allows consumers to connect, relate, easily acknowledge and recognize a brand. Though it may seem complex, it is an everlasting strategy that all businesses should employ. These ten tactics will provide a small business with a wide variety of tools and methods to not only create, but also sustain brand awareness. 

Being aware of how to create mind blowing brand awareness for your small business is the first step to your businesses success. If you’re looking for help with creating your brand awareness, feel free to reach out to us at Quantifi Media!